The Thinking Store Brands First e-book reinforces the primary benefits for store brands and provides retailers and wholesalers with best practices needed to increase store brand penetration levels.
Readers of Thinking Store Brands First will appreciate the opportunities for store brands well into the future.
"A must read for anyone who works with the store brand side of consumer packaged goods."
--Lawrence Aylward, Editor-in-Chief, Store Brands
NOTE: this item is a digital product, available as a PDF download only